Boomers: The New “Social Gamers” by Guest Blogger Michelle Kaplan

Michelle Kaplan

Today’s blog features a guest article written by Michelle Kaplan, co-founder of, a social gaming site geared toward older adults who enjoy playing online games, making meaningful friendships and winning real prizes. offers companionship, positive social.

My hope is that this article will provide you with a new perspective on the online gaming world and the possibilities for everyone, regardless of age.

When you hear the word “social gamer,” do you immediately picture a pimply-faced teenager wearing headsets in front of a computer? Well, you might want to think again after you hear the results from recent studies on social gaming and Internet use.

The Pew Research Center’s Internet & American Life Project revealed that social networking sites nearly doubled in usage among people ages 50 and older since last year, and has grown 100% among people ages 65 and older. Surprisingly, usage among these older groups is growing at a faster pace than younger generations.

Even more surprising is that 46 percent of social gamers are at least 50 years old and dominated by women, according to the 2010 Popcap Social Gaming Research.

“This study establishes social games as a fast-growing and quickly maturing pastime for an enormous portion of the population,” said Robin Boyar of Thinktank Research. “With more than 80 percent of social gamers stating that playing social games strengthens their relationship with friends, family and colleagues, social gaming reinforces the core appeal of social networks.”

Baby boomers are paving the way for the next generation social gaming sites. They enjoy playing multi-player games in real-time, making new friends and winning prizes on sites like

Social media sites have been a long time favorite among the younger generations, but now boomers are taking a deep interest and companies are starting to take notice on the demand and coming up with niche sites specifically to address their social needs.

“I’m in a wheelchair and pretty much homebound,” said Gail Davis, a 55-year-old from Chattanooga, Tennessee. “I used to be so depressed and lonely until I discovered online game sites that let me play with real people at the same time. Social game sites have been a lifesaver for me, so many friends and so much fun!”

David is just one of thousands of people who are finding a new way to form rewarding relationships online.

Popularity of social games among the fifty-plus population has taken off for a variety of reasons:

1. Connecting with old and new friends
2. Offers face-to-face simulation of social activity for people with limited mobility
3. Games provide mental stimulation that improves health
4. Social games offer real-time interaction for those seeking companionship
5. Collaborative games promote positive interaction that induce feelings of happiness
6. Social Networking sites are designed so that EVERYONE can easily create a profile and start connecting with others immediately
7. Bridges generational gap by providing a unique platform where parents, teenagers, grandparents, friends and neighbors regularly communicate
8. People with chronic disease are more likely to seek support online

For these reasons and more, social gaming sites will continue to gain rampant popularity among the fifty-plus population. Baby boomers and seniors are wired and embracing technology at full speed now more than ever.

I hope you have enjoyed this informative and interesting article on possibilities of real enjoyment and connection online for baby boomers, seniors and everyone else.

Dr. Erica will interview Michelle Kaplan live on blogtalkradio on Tuesday, May 10, 2011, at 12:30 PM ET – BabyBoomers and Gaming

Schedule a private consultation and get a FREE Successful Relationships Report at

Here’s to living the life of your dreams – NOW!”




1 Raena Lynn { 05.12.11 at 9:15 pm }

Hi Erica,
Thanks for sharing this article by Michelle Kaplan.

I found this to be a very interesting article. I don’t think many people are paying attention to the impact that the “baby boomer” population is something that we should seriously consider as a viable market. I’m a baby boomer, but I am not into gaming, however it is understandable how gaming will continue to be an expanding market as the population ages.

I know that all of my “baby boomer” friends are connected online through facebook and are members of various groups, so in a general sense, the group is joining the online community in increasing numbers. A couple of years ago, many of my friends didn’t know what facebook was. Times are changing! It’s a joy to hear the benefits the internet can provide to this population, especially those homebound!

Michelle summarized, “For these reasons and more, social gaming sites will continue to gain rampant popularity among the fifty-plus population. Baby boomers and seniors are wired and embracing technology at full speed now more than ever.”

Raena Lynn
Raena Lynn recently posted..The Stapler StoryMy Profile

2 Dr. Erica Goodstone { 05.13.11 at 1:25 am }

Raena Lynn,
You are so right. Baby boomers are entering the online world gradually, many reluctantly, but they are joining. That is why I started this web site, to be a resource for boomers. I also have a radio show, where I interviewed Michalle Kaplan, among others.

3 emt { 09.19.11 at 6:11 pm }

Wow! Great post Lynn. I didn’t realize that so many women were gamers and at least 50 years old! My stereotypical though of gamers are indeed pimple faced teenagers (like my kids) who are so good at these games that it is embarrassing when I try to step up and play them. Nice to know that baby boomer got gaming skills too…=) is actually down right now by the way. I think they are cleaning up the database…
emt recently posted..Accelerated EMT Courses: Training for a Job That’s Always in DemandMy Profile

4 Dr. Erica Goodstone { 09.19.11 at 8:26 pm }

@ emt:
I also thought that gamers were mostly youngsters. But I guess we are all young at heart.

Dr. Erica

5 GaryX { 07.13.14 at 6:51 am }

Social games building relationships between people 🙂 I met there a lot of people that are now my friends
GaryX recently posted..World of Tanks WikiMy Profile

6 Dr. Erica Goodstone { 07.13.14 at 6:24 pm }

Yes, we can make some really good friends online – and playing online games is certainly one way to do that.
Dr. Erica